WhatsApp Marketing: Engaging Customers on the World’s Favorite Messaging App
In today’s digital-first marketplace, businesses must meet customers where they already spend their time. With over 2.7 billion active users worldwide, WhatsApp has become the most popular messaging app, surpassing SMS, email, and many social platforms in daily engagement. For businesses, this presents a powerful opportunity: WhatsApp Marketing — using WhatsApp as a direct communication…