New York, NY – September 18, 2025 – The global linerless labels market, valued at USD 1.95 billion in 2024, is projected to grow from USD 2.07 billion in 2025 to USD 3.29 billion by 2033, achieving a robust CAGR of 5.97% during the forecast period, according to a comprehensive report by Straits Research. The surge in demand for packaged food and beverages, coupled with increasing needs in the pharmaceutical sector, is fueling this market’s expansion.
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Market Overview
Linerless labels, also known as liner-free or backless labels, are revolutionizing the packaging industry by eliminating traditional liners, reducing waste, and offering cost-effective solutions. These labels feature a release coating applied post-printing, significantly cutting down on storage space and liner waste. According to Ravenwood Packaging, linerless labels reduce label roll weight by 40%, lowering costs and enhancing workplace safety by minimizing slip hazards in industries like logistics and food and beverage.
Key Market Drivers
Rising Demand for Packaged Food and Beverages
The global rise in packaged food consumption, driven by urbanization and changing consumer lifestyles, is a major growth factor. Regulatory requirements, such as the FDA’s nutritional labeling mandates and the Food Safety Modernization Act’s traceability rules, have increased the adoption of linerless labels for their efficiency and compliance.
Growing Pharmaceutical Needs
The pharmaceutical industry’s reliance on durable, trackable labels for medical equipment and specimen samples is boosting demand. Enhanced cleaning protocols post-COVID-19 have further emphasized the need for robust linerless labels that withstand frequent sanitization.
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Regional Insights
- Asia-Pacific: Dominating the market in 2024, this region is expected to grow at a CAGR of 6.80% through 2033, driven by rapid industrialization and rising packaged food consumption in countries like China, India, and Japan.
- Europe: The fastest-growing region with a CAGR of 5.85%, propelled by sustainability initiatives and demand from the food, healthcare, and e-commerce sectors.
- North America: The U.S. leads with growing interest in eco-friendly packaging solutions, supported by stringent regulations to prevent foodborne illnesses.
- Latin America: Emerging as a key market due to its robust food production and growing pharmaceutical sector.
- Middle East and Africa: Saudi Arabia’s cosmetics market, valued at USD 5.8 billion in 2022, is driving demand for linerless labels in the region.
Market Segmentation
- By Printing Technology: The digital segment led in 2024 and is projected to grow at a CAGR of 7.98%, fueled by advancements in UV and water-based inkjet technologies.
- By End-User Industry: Logistics holds the largest share, with a projected CAGR of 6.85%, driven by the need for efficient tracking and tracing in supply chains.
- By Region: Asia-Pacific, Europe, North America, Latin America, and the Middle East and Africa.
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Market Challenges and Opportunities
While limitations in producing non-standard label shapes pose challenges, innovations like ETI linerless applicators and biodegradable materials are creating new growth avenues. Companies like Coveris and NAStar Inc. are pioneering sustainable solutions, such as lightweight linerless envelopes and custom adhesives.
Recent Developments
- August 2025: NAStar Inc. advances R&D in environmentally friendly water-based emulsion adhesives for custom linerless products.
- June 2025: Coveris launches a sustainable Linerless Envelope solution for automated applications.
- March 2025: R.R. Donnelley & Sons promotes its VersaTac™ Liner-Free labels, emphasizing productivity and sustainability.
Key Players
Leading companies in the linerless labels market include Hub Labels Inc., Reflex Labels Ltd, Skanem AS, NAStar Inc., Optimum Group, SATO Europe GmbH, ProPrint Group, Innovia Films (CCL Industries), Coveris, Lexit Group AS, R.R. Donnelley and Sons Company, and Gipako UAB.
