Let’s get the big, awkward question out of the way first. With AI tools that can write a thousand words on quantum computing before you’ve finished your morning coffee, why on earth would anyone still need a human to write for technology?
It’s a valid concern. But I’m here to tell you that the demand for good human writers in the tech space isn’t just surviving; it’s thriving. The reason is simple: AI is great at generating text, but it’s terrible at building trust. It can explain what a product does, but it can’t explain why it matters in a way that truly connects with a human being.
That’s your new job. You’re not just a writer anymore. You’re a translator, a storyteller, and the essential human connection between a brilliant product and the person who needs it.
And businesses are paying top dollar for this skill. A 2025 report from the Content Marketing Institute shows that 78% of B2B tech companies now consider high-quality content their most crucial tool for building brand trust—a significant jump from just a few years ago. They’ve realized that in a sea of AI-generated noise, a clear, empathetic, human voice is the only thing that cuts through.
So, how do you become that voice? Let’s dive into the rules for writing for tech right now.
Rule #1: Clarity is Still Your Superpower
Before we even talk about storytelling or emotion, let’s nail the absolute foundation: making things simple. The tech world loves its jargon. It’s a secret language that can make outsiders feel, well, outside. Your job is to throw open the doors.
I had a personal encounter with this last week. I was trying to figure out why my phone bill had a new charge for something called “Premium 5G Spectrum Access.” What does that even mean? The website gave me a word salad about “low-band vs. mid-band frequencies” and “enhanced carrier aggregation.”
All I wanted to know was, “Will this stop my video calls from freezing when I’m at the train station?”
That’s the gap you need to fill. You have to relentlessly translate features into benefits. A recent study from Nielsen Norman Group confirmed what we’ve long suspected: user engagement plummets the moment they encounter a term they don’t understand. They don’t Google it; they just leave.
Your Actionable Tip: Adopt the “So What?” method. For every technical feature you write down, immediately ask yourself, “So what?” and write down the answer.
- “This laptop has an M4 processor.” -> So what? -> “You can edit 4K video and have 50 tabs open without it even stuttering.”
- “Our app uses end-to-end encryption.” -> So what? -> “So no one—not even us—can ever see your private messages.”
Rule #2: Empathy is Your New Currency
If clarity is the foundation, empathy is the heart of your writing. An AI can be programmed with a user persona (“IT Manager, age 45, manages a team of 10”). But it can’t truly understand the knot in that manager’s stomach when he gets a server-down alert at 3 AM on a Sunday.
You can.
Your ability to understand and speak directly to your reader’s fears, hopes, and frustrations is what will make your content resonate.
Let’s look at an example for a cloud storage company:
- The Robotic, Feature-First Approach: “Our platform offers S3-compatible, geo-redundant object storage with 99.999% uptime.” (This is technically true, but emotionally empty).
- The Empathetic, Human-First Approach: “Have you ever had that flash of panic where you realize you might have just lost a year’s worth of work? We get it. That’s why our platform automatically backs up every single file in multiple secure locations. Even if a disaster strikes, your work is safe. You can relax.”
See the difference? The second example uses emotional words like “panic” and “safe.” It acknowledges a real human fear and provides reassurance. A 2025 Forrester report found that tech buyers who felt an emotional connection to a brand were three times more likely to purchase from them and be loyal customers.
Rule #3: AI is Your Intern, Not Your Boss
Okay, let’s talk about how to actually use AI without letting it strip the soul from your work. The smartest writers today are not avoiding AI; they’re using it strategically. Think of your AI writing tool as a brilliant but very literal-minded intern.
Here’s how you can delegate:
- “Go do some research for me.” Use AI to quickly gather statistics, summarize long technical documents, or explain a complex topic in simple terms for you.
- “Draft a basic outline.” It can help structure your thoughts and make sure you cover all the key points.
- “Rewrite this for a different audience.” It can help you rephrase a technical paragraph into something simpler as a starting point.
But the final product—the storytelling, the unique analogies, the humour, the tone, and the strategic decision of what to say—that all comes from you.
A Mini Case Study: The “PixelPerfect” Turnaround
A graphic design software startup, let’s call them “PixelPerfect,” had a blog written by their engineers. The posts were brilliant but unreadable, with titles like “An Analysis of Vector Rendering Algorithms.” Engagement was zero.
They hired a writer who adopted the human-AI partnership. She used an AI tool write for technology to summarize the engineering posts. Then, she took that raw information and worked her magic. “An Analysis of Vector Rendering Algorithms” became “Why Your Company Logo Looks Blurry (And How to Fix It in 60 Seconds).”
She filled the article with relatable examples, before-and-after images, and a friendly, encouraging tone. The result? The new post became their most-shared article of the year, driving thousands of new trial sign-ups. She didn’t replace the technical expertise; she translated it.
You Are the Final, Essential Ingredient
The future of writing for technology is incredibly bright, but the job description has changed. It’s less about perfect grammar and more about powerful connection. It’s about being the person who can look at a complex piece of machinery and see the human story waiting to be told.
Technology will always provide the what. You provide the so what. And in 2025, that’s the most valuable skill of all.
