Grocery shelves are full of different types of cereal boxes. Some are just plain cardboard boxes, but some are colorful with attractive typography, and some boxes have fun games or trending characters on the box. Simple, plain boxes are usually ignored by the customers. But it’s difficult to resist the visually attractive boxes. To get the customer’s attention, brands mostly prefer custom cereal boxes. But it’s not just that these are visually attractive, but these boxes also help to keep the cereal fresh and tasty. Cereal packaging is a smart mix of science and creativity, and every part of the box has a job to do. In short, we can say that these packages act as a silent salesman because, without even a single word, they tell a whole story of the product and also portray the brand’s image. Custom cereal boxes really have a magic that grabs the customer’s attention instantly.
How Cereal Boxes Keep Cereal Fresh
The Inner Lining – A Barrier Against Moisture: The cereals are delicate; they may be damaged by the moisture. According to different studies, it is proven that moisture is the biggest reason for food spoilage. Special sealed boxes are used that keep air and moisture out. This keeps the cereal from becoming soft, soggy, or stale. This is important because everyone needs fresh and crisp cereals. So manufacturers use inner linings that act like a shield.
Tight Seals for Safety: Cereal boxes are designed so that it can be open and closed whenever need. This will help in preventing germs, dust and even bugs from getting in. During the whole supply chain the food stays safe till it reach the customers’ table.
Durable Materials for Protection: Cardboard cereal boxes are not just an ordinary box. These boxes are specially crafted light weight but strong enough to keep the cereal safe during storage and transportation. Think about it—no one wants crushed cereal flakes or broken puffs!. Some manufacturers even wants there cereals to be keep safe from sunlight. Because exposure to sunlight can even change the taste or color of the food. So selecting right material is the key for the perfect custom cereal box design.
How Cereal Boxes Attract Consumers
Let’s face it: We eat with our eyes first. When you walk down a grocery store aisle, dozens of boxes are shouting, “Pick me!” But what makes you pick one over the other?
Colors That Pop: when designing the box each detail matters. Each color added have its own meaning and brand choose it accordingly. Such as bright reds and eye catching yellows. Mostly the that have the packaging include yellow color as this color create the feeling of happiness and hunger. This make you feel excited, hunger and curious.
Fun Characters and Fonts: brands incorporate the trending character or some fun games. This will get instant attention of teens and kids. Some brand choose playful fonts or interesting taglines like “Start your day the crunchy way!”. These creates the emotional connections with the buyers. That’s why cereal boxes try to tell mini stories using cartoons or slogans to connect with you.
Interesting Shapes and Window Cuts: some manufacturers take help of window cuts which give the glimpse of the cereal inside. They use different shapes of boxes and windows on it which make it look cooler. These design tricks make people curious and more likely to pick the box up. And once it’s in your hands, it’s more likely to end up in your cart!
What Makes a Good Custom Cereal Box?
Here are some features that all great custom cereal boxes should have:
- The box should be visually attractive that catch the attention of the customers instantly.
- High-quality material should be use to make the box durable, which keep the cereal inside safe.
- Packaging should be eco- friendly as the demand increases by the customers.
- Nobody wants to struggle opening of the box so it should be designed easy to open.
- Make the box resealable so that product should remain fresh even after the first use.
Future of Cereal Packaging
The future of cereal packaging is exciting!. Brands have the innovative options such as:
- Use of recyclable and biodegradable liners which help in reducing waste.
- Brands can also add QR codes which digitally connect the customers with brand. By just one scan brands can get different recipes, games or fun fact.
- Smart packaging, including the sensors which tells that cereals are still fresh.
Cereal packaging are not just a box but it’s a great marketing tool and shield for the cereal inside. Manufactures has worked hard to make the boxes perfect so we can say that behind every crispy bite is a box that worked hard to keep it perfect—both in taste and in looks.