When it comes to critical web development features for a SaaS website, a responsive website is the first thing that comes to mind. It’s the feature that makes sure visitors have a good experience, no matter what type of devices they’re using. This is the same element that can boost or ruin your digital storefront’s search engine ranking. As you have a “Software as a Service” brand, your site will be a goldmine of sensitive data. This is good, but at the same time, it can create an attraction for cybercriminals.
That’s why a SaaS online store also needs user authentication and security features. You see, there are hundreds of similar businesses operating online. The competition is tough, and you, of course, need something to impress the audience. This “something” can be achieved by developing a website that your target clientele really loves. This, however, can be the ultimate challenge for a SaaS business. First, you might not have a clear idea about what web solutions you really need. Second, finding a web developer who can build a site accordingly can be another tough nut to crack.
This blog will explain some of the essential web development features that your SaaS website needs.
Top 5 Web Development Features for a SaaS Website
A site must not be too complex for a visitor to find the information they need. This is a critical consideration for a SaaS site that can be achieved through offering intuitive navigation. Then, you also need to guide your prospects about your services in a more interesting way. This is where you’ll benefit from interactive elements. You must also want to build trust with your SaaS customers. Therefore, including a comprehensive pricing page is critical.
Below are the top five web development features for a SaaS website:
1. Responsive Design
This is a feature that comes with dozens of benefits. A responsive web design means the content and layout of your site will be adjustable when it comes to different screen sizes. In an age where more of your customers use mobile phones to shop online, this isn’t something you take lightly. The perks this web development feature offers include:
- Improved user experience
- Better engagement
- Enhanced SEO performance
- Increased conversions
- Business growth
With these, you get cost-effectiveness and efficient maintenance as a bonus. That said, a responsive web design is a surety that your SaaS digital storefront will be future-proof.
2. User Authentication & Security
SaaS websites share a concentration of highly valuable data. The records these online stores contain belong to both the company and customers. This can be in the form of financial records, customer information, and even intellectual properties. This should be one of your prime concerns when talking about important features your site should contain.
Make sure that the online store has user authentication and robust security measures. If not, you’re essentially looking at repeated digital attacks on your site. In case of a successful attempt, you must remain prepared for issues like bad brand reputation, loss of conversions, and legal implications. On the other hand, with these features, you can earn your prospects’ trust.
3. Intuitive Navigation
The thing is, responsive design isn’t the only thing that can make your SaaS site attractive to your target audience. If the navigation isn’t intuitive, a responsive design will do no good. Without this feature, your site will face the following issues:
- Reduced search engine optimization
- Damaged brand reputation
- Increased customer service cost
- High bounce rate
- Lost conversions
This is because poor navigation makes it harder for a SaaS customer to navigate a website feasibly. They might not be able to complete an action with too many options and a lack of visual hierarchy.
4. Interactive Elements
An online store that contains information only is like going through a boring textbook. Such websites are nothing short of a boring platform that compels visitors to keep yawning while scrolling. Interactive elements are literally the features that can turn your SaaS site into an engaging browsing experience. You can, in fact, encourage your users to perform an action by using these elements.
You can use these elements in many different forms, including videos, animations, and quizzes. Actually, this will help you “show” instead of just “inform”. A video in the background telling visitors how your products work is more powerful than a 2000-word page. This will also turn the most complicated information into easy-to-digest chunks for your SaaS customers.
5. Clear Pricing Page
Last but not least, a comprehensive pricing page will strengthen trust with your prospects. You can also clarify values and increase conversion rates by including a pricing page that tells everything transparently. This will also guarantee the following benefits:
- Reduced friction
- Reduced decision fatigue
- Offers transparency
- Communicates values
- Promotes upgrades
Developing a SaaS website that contains all of the above features isn’t child’s play. It really requires special design expertise that only a professional can boast. You can opt for web solutions in Dubai by contacting a credible web development company to achieve the milestone.
Build a Top-notch Website for Your SaaS Business
A SaaS website should be attractive enough for your target audience to stay in the competition. This is what you achieve by considering important web development features. All of the abovementioned features guarantee that your site becomes your most valuable asset. Get in touch with a reliable web developer now to build a top-notch website for your SaaS business.
